Post by account_disabled on Dec 14, 2023 5:15:52 GMT -5
Have more competition in serps and therefore require a higher level of specialized subject matter expertise to rank. Going back to the coffee site example, this means you can 'silo down' espresso machines by brand or price range. On the other hand, cheaper products such as coffee grinders, mugs and presses can be grouped together in a common ‘coffee accessories’ silo. Assigning subpages to silos for most subpages, it should be clear which silo they belong to. This is especially true for affiliate sites where silos are likely to be based on different product types.
Simply assign subpages to silos based on the products featured on those pages. The only time it might be unclear which silo to assign to a subpage is if you're talking about more than one product type and have a dedicated silo for each product type that that subpage talks about. This often happens on pages targeting Phone Number List product comparison keywords. For example, if you have a page targeting the keyword 'nespresso machines vs. Espresso machines' and there are silos dedicated to nespresso machines and espresso machines, it's not clear which silo this page belongs to.
In these cases, it's important to remember that you need to have at least eight pages within the silo to build topical authority. So you can choose which silo you want to add this page to based on your needs. If both silos have significantly more pages than these 8, you can just add to the one with fewer pages. If you have subpage keywords that don't fit into your silo, set them aside for the time being. New sites are unlikely to rank for keywords without topical authority, so they shouldn't be prioritized. Choose a silo to start working on it's a good idea to start working in the silo with the least competition.
Simply assign subpages to silos based on the products featured on those pages. The only time it might be unclear which silo to assign to a subpage is if you're talking about more than one product type and have a dedicated silo for each product type that that subpage talks about. This often happens on pages targeting Phone Number List product comparison keywords. For example, if you have a page targeting the keyword 'nespresso machines vs. Espresso machines' and there are silos dedicated to nespresso machines and espresso machines, it's not clear which silo this page belongs to.
In these cases, it's important to remember that you need to have at least eight pages within the silo to build topical authority. So you can choose which silo you want to add this page to based on your needs. If both silos have significantly more pages than these 8, you can just add to the one with fewer pages. If you have subpage keywords that don't fit into your silo, set them aside for the time being. New sites are unlikely to rank for keywords without topical authority, so they shouldn't be prioritized. Choose a silo to start working on it's a good idea to start working in the silo with the least competition.